Privacy Policy
This policy describes how Purifyvivrefine handles personal information collected through this website, in line with the EU General Data Protection Regulation (GDPR) and the New Zealand Privacy Act 2020.
We take the privacy of visitors seriously and aim to be transparent about every piece of information we handle. Please read this policy carefully. If anything is unclear, you are welcome to ask us for clarification using the details in the final section.
1. Who we are
For the purposes of data protection law, the data controller is:
- Trading name: Purifyvivrefine
- Activity: General, non-medical nutrition coaching and educational content
- Registered address: 54 Broadway, Newmarket, Auckland 1023, New Zealand
- Telephone: +64 9 520 1300
- Email reference: inquiry@purifyvivrefine.world
- Website: purifyvivrefine.world
Throughout this document, "we", "us" and "our" refer to the organisation named above. "You" refers to any person who visits this website or contacts us through it.
2. Scope of this policy
This policy applies to personal data collected through this website, including the contact form, and to enquiries that follow from it. It does not apply to third-party websites that we may link to, each of which operates under its own privacy practices. We encourage you to review the privacy notices of any external site you visit.
3. Data we collect
We aim to collect as little personal information as possible. Depending on how you interact with us, this may include:
- Contact form details: the name, email address and message content you choose to submit, together with the consent indicator confirming you have read this policy.
- Communication records: any further correspondence you send us, kept so we can respond accurately and maintain a clear history of your enquiry.
- Technical information: with your consent, limited analytics data such as approximate region, browser type and pages viewed. This information is aggregated and is not used to identify you personally.
We ask that you do not submit sensitive personal information through the form, including detailed health information. Our service is general and educational, and the form is not designed to receive sensitive data.
4. Purposes of processing
We use personal data only for clearly defined purposes:
- To read and respond to enquiries you send through the contact form.
- To provide general, educational information about how our coaching conversations are structured.
- To keep accurate records of correspondence for administrative continuity.
- With consent, to understand in aggregate how the website is used so we can improve its content and accessibility.
- To comply with legal obligations where these apply.
We do not use your personal data to make automated decisions that produce legal or similarly significant effects, and we do not sell personal data to anyone.
5. Legal bases for processing
Where the GDPR applies, we rely on the following legal bases:
- Consent — when you submit the contact form and tick the consent box, and when you allow optional analytics or marketing cookies. You may withdraw consent at any time.
- Legitimate interests — to respond to enquiries you initiate and to keep our website secure and functioning, balanced against your rights and freedoms.
- Legal obligation — where we are required to retain or disclose information to meet a legal duty.
6. Retention periods
We keep personal data only for as long as it is needed for the purpose it was collected:
- Enquiry correspondence: retained for up to 24 months from your last contact, after which it is deleted or anonymised, unless an ongoing conversation or legal requirement means we need to keep it longer.
- Consent records: retained for as long as needed to demonstrate that consent was given, and for a reasonable period afterwards as evidence of compliance.
- Aggregated analytics: retained in non-identifying form and reviewed periodically.
When data is no longer required, we dispose of it securely.
7. Sharing and disclosure
We do not sell, rent or trade personal data. We may share limited information with trusted service providers who help us operate the website and respond to enquiries, such as hosting and email providers. These providers act on our instructions under appropriate agreements and may only use the data to provide their service to us.
We may also disclose information where required by law, regulation or a valid legal request, or where necessary to protect the rights, safety and security of our visitors, the public or our organisation.
8. International transfers
Some service providers may process data outside New Zealand or the European Economic Area. Where this happens, we take reasonable steps to ensure an appropriate level of protection, for example through recognised safeguards such as standard contractual clauses or transfers to jurisdictions with an adequacy decision.
9. Security measures
We apply reasonable technical and organisational measures to protect personal data against loss, misuse and unauthorised access. These include:
- Encrypted connections (HTTPS) across the website.
- Access controls that limit who can view enquiry information.
- Regular review of the tools and providers we rely on.
- Prompt, secure deletion of data that is no longer needed.
No method of transmission or storage is completely secure, so while we work to protect your information, we cannot promise absolute security. We encourage you to share only what is necessary.
10. Your rights
Depending on your location and applicable law, you may have the following rights regarding your personal data:
- Access — to request a copy of the personal data we hold about you.
- Rectification — to ask us to correct inaccurate or incomplete data.
- Erasure — to request deletion of your data in certain circumstances.
- Restriction — to ask us to limit how we use your data.
- Objection — to object to processing based on legitimate interests.
- Portability — to receive certain data in a portable, machine-readable format.
- Withdraw consent — to withdraw consent at any time where processing relies on it.
To exercise any of these rights, please contact us using the details below. We will respond within the timeframe required by applicable law. You also have the right to lodge a complaint with a supervisory authority, such as the Office of the Privacy Commissioner in New Zealand or your local data protection authority within the EEA.
11. Children's privacy
This website and our services are intended for adults. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps to remove it.
12. Cookies
We use a small number of cookies and similar technologies. Strictly necessary cookies keep the site working, while optional analytics and marketing cookies are used only with your consent. You can manage your preferences at any time through the cookie banner. For full details, please read our Cookie Policy.
13. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "last updated" date shown near the top of this page. We encourage you to review this policy periodically.
14. How to contact us
If you have any questions about this policy or wish to exercise your rights, please reach us at:
- Purifyvivrefine
- 54 Broadway, Newmarket, Auckland 1023, New Zealand
- Telephone: +64 9 520 1300
- Email reference: inquiry@purifyvivrefine.world
You may also use our contact form for general questions. Please remember that this website provides general informational content only and is not a substitute for advice from a qualified professional.